As entertainment continues to evolve across platforms, formats and immersive experiences, IP development can no longer be approached in silos.
At Immersity 2026, Annabelle Penloup, co-founder of Helen and part of OuiDo! Media Group, joined the roundtable “Développer les IPs : quel(s) potentiel(s) ?” to discuss how entertainment brands are expanding beyond traditional storytelling models.
Alongside industry leaders including Hugo Sallé, Julien Vaillant-Ciaparra, Bastien Fauré and Axel Lamury, the discussion explored how modern IPs are increasingly designed to live across animation, gaming, immersive experiences, digital ecosystems and location-based entertainment.
This conversation reflects a broader shift shaping the entertainment industry today: building story worlds capable of evolving, circulating and reinventing themselves far beyond a single screen or format.
Imagine.
Build.
See Beyond.
